A well-built website acts as a 24/7 lead-generating machine and is the kingpin of digital marketing assets. After all, your website works tirelessly, is always polite to potential clients, and never submits unexpected travel expenses.
Fortify Advisory offers a comprehensive suite of digital marketing solutions to ensure your website is not only visually appealing but also a powerful tool for business growth. These digital marketing services typically fall into four main categories: design, development, optimization and maintenance.
Website optimization enhances performance to drive measurable business outcomes. Fortify Advisory sets you up to analyze your data, then works to improve your KPIs like search visibility, conversions, or website performance. Through search engine optimization (SEO) generative engine optimization (GEO) and Conversion Rate Optimization (CRO), we employ best practices while continuing to analyze your site data and the market.
The typical duration can range from 3 weeks for a small site/startup to 3-4 months for large, complex sites. Most sites will take less than 12 weeks from initial planning to launch. The stages of our website building process include: planning and discovery, design, development and testing, and launch.
Yes! When building a new website, the Fortify team will ensure necessary on-page SEO is completed. This includes optimizing all uploaded images, adding alt-tags to every image, and adding meta titles and descriptions to every page. For any advanced SEO and Answer Engine Optimization (AEO) or placement services, we can offer additional SEO services.
Most often, we suggest WordPress for service-based businesses because it is open-source, user-friendly, flexible, and has a massive ecosystem with abundant plugins and themes. It is also scalable for most businesses. However, we will always talk through options in the planning stage and ask questions about your website goals, workflow, e-commerce plans, and the technical skills of your team, so we can suggest the best CMS for your business. If you are considering e-commerce, a Shopify site may be a better option. HubSpot, Wix and Squarespace are other commonly considered options. While these may be easier to set up, they often come with recurring subscription fees and less control.
Absolutely! We offer maintenance as well as content production and/or content updates. Typical maintenance services often include WordPress Core, Plugin, and Theme Updates, backups and security scanning, uptime monitoring, and Google Tools Management, such as assistance with Google Analytics and Search Console. Maintenance pricing starts at $250 per month (excluding content updates). We’d be happy to talk through the website maintenance plan that works best for your business and customize it to meet your needs and budget.
Talk with digital marketing experts about how Fortify can help you strengthen your brand, and scale with confidence.
