what we do

Public Relations

For professional services firms, public relations (PR) services are essential for building a positive brand image, establishing credibility, and managing reputation. These services go beyond traditional advertising to earn trust and authority through third-party endorsements and media exposure. We focus

on building and maintaining relationships with clients, prospects, journalists, editors, and media outlets to secure positive coverage for the firm and its leaders. The goal is to get the firm’s story in front of the right audience through outreach campaigns and trusted news sources.

By creating routine content—such as press releases, blog posts, case studies, and articles—the firm demonstrates its expertise, addresses the specific challenges of its target audience, and answers their questions proactively. This strategic approach not only attracts qualified leads through search engines, but also fosters third-party endorsements, and establishes the firm as a trusted expert, guiding potential clients through a seamless journey from initial interest to committed engagement.

what to expect

How it Works

Media Relations and Press Outreach

Fortify Advisory builds and maintains relationships with journalists and media outlets to secure meaningful, positive coverage for your firm and its leaders. We craft compelling stories, prepare spokespeople for interviews, and strategically position your message to reach the right audience.

Reputation Management

We continuously track and analyze online conversations to understand how your firm is perceived across social platforms, review sites, and industry forums. With real-time alerts and monitoring, Fortify helps you stay informed, respond quickly, and protect your brand’s reputation.

Online Reputation Monitoring

Fortify Advisory proactively shapes public perception through strategic content, search visibility, and client engagement. We promote positive coverage, manage reviews, and build lasting trust to ensure your firm is seen as credible and respected.

Crisis Communication Support

We help firms prepare for and manage unexpected challenges with clear messaging and rapid response strategies. Fortify Advisory develops crisis communication plans, crafts media statements, and monitors channels to protect your brand’s integrity when it matters most.

Featured PR Projects

Marketing and Branding for Fast Growth AEC Firm

Marketing for IT Consultancy After Acquisition

Frequently Asked Questions

As a professional services firm, how does your PR strategy establish our staff as industry thought leaders?

For professional services, PR success is measured by the perceived authority and expertise of your firm’s individuals. Our strategy focuses heavily on thought leadership:

Expert Positioning: We identify your key experts and the unique insights they possess, framing them as leading voices on current industry trends, regulatory changes, or complex issues.
Executive Bylined Articles: We secure opportunities for your partners and senior staff to publish articles under their own names in top-tier business, trade, and financial publications, establishing them as definitive sources.
Media Commentary: We proactively pitch your experts to journalists who need commentary or background for breaking news stories, ensuring your firm is the first call when media report on your specific field.
Speaking Engagements & Awards: We manage nominations for prestigious industry awards and secure high-profile speaking opportunities at key conferences, further cementing their status as leaders.

This approach elevates your firm’s reputation, builds trust with potential clients, and drives high-value inbound leads.

How do you integrate Public Relations, Email Marketing, and Social Media Marketing for maximum impact?

Our approach is built on synergy. We ensure your press releases and media mentions are amplified through your digital channels. For example, a successful press release is immediately repurposed:
Social Media: We create multiple posts featuring quotes and links from the earned media coverage.
Email Marketing: The story is packaged into a “News & Updates” email campaign to nurture leads and build credibility with your existing audience. This integrated strategy ensures a consistent, powerful message across all platforms, turning a single win into an ongoing narrative.

How do you measure the success and ROI of my PR and marketing campaigns?

We focus on quantifiable results tailored to your goals. For example, for Public Relations, we measure Website referral traffic from published articles. For social Media, we monitor engagement rates, audience growth, lead generation from social platforms, and brand mentions. For Email Marketing, we analyze open rates, click-through rates (CTR), conversion rates, and overall lead-nurturing success. We provide detailed monthly reports that correlate these metrics directly to your business objectives, ensuring you see a clear return on investment.

What is your process for creating and distributing Press Releases to ensure media pickup?

Our process focuses on strategic targeting, not just mass sending.

Angle Development: We work with you to find a truly newsworthy angle that will resonate with specific journalists.
Professional Crafting: Our writers create compelling, SEO-friendly press releases optimized for media relevance.
Targeted Distribution: We use proprietary media databases to identify and directly pitch relevant journalists, editors, and bloggers who cover your industry. We may also use newswire blasts when necessary. We follow up personally to increase the chance of publication and secure interviews.

How quickly can we expect to see tangible results from a new campaign?

The timeline for results varies based on the service:

Email and Social Media: You will see immediate results in engagement and traffic, with measurable improvements in lead generation and sales cycles typically within 1–3 months.
Public Relations (Media Coverage): This can take longer, as we are dealing with third-party editorial calendars. We typically aim for significant media coverage within the first 3–6 months, with momentum building steadily afterward. We focus on sustainable, long-term growth rather than quick, fleeting buzz.

Who is responsible for creating all the content (press releases, emails, social posts)?

Our in-house content team, consisting of experienced marketers, copywriters, and social media strategists, handles 100% of the content creation.

We only need your time for initial strategy discussions, interviews with key personnel, and final approval on key messages.

Your dedicated Account Manager will ensure all content—from a press release to a weekly email—is on-brand, accurate, and consistent with your overall marketing strategy.

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