what we do

Website Design and Development

A well-built website acts as a 24/7 lead-generating machine. It works tirelessly, is always polite to potential clients, and never submits unexpected travel expenses.

Fortify Advisory offers a comprehensive suite of solutions to ensure your website is not only visually appealing but also a powerful tool for business growth. These services typically fall into four main categories: design, development, optimization and maintenance.

what to expect

How it Works

Website Design

Website design focuses on creating an experience that reflects your brand while guiding users intuitively through your firm’s story. Fortify Advisory designs professional service websites that are visually cohesive, easy to navigate, and built to educate, build trust, and convert visitors into clients.

Website Development

Website development transforms design into a fully functional, high-performing digital experience. Fortify Advisory builds secure, scalable websites with custom features, seamless hosting, and clean code, ensuring your site runs smoothly, performs reliably, and evolves with your business.

Website Optimization

Website optimization enhances performance to drive measurable business outcomes. Fortify Advisory sets you up to analyze your data, then works to improve your KPIs like search visibility, conversions, or website performance.  Through search engine optimization (SEO) generative engine optimization (GEO) and Conversion Rate Optimization (CRO), we employ best practices while continuing to analyze your site data and the market.

Website Maintenance

Website maintenance ensures your site stays secure, fast, and up to date long after launch. Fortify Advisory provides monitoring, backups, fixes, and content updates, keeping your website optimized, protected, and consistently aligned with your brand’s growth.
work with us

Featured Web Design & Development Projects

Marketing and Branding for Start-Up Engineering Firm
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The Vertex Companies Homepage 2025
Marketing and Branding for Fast Growth AEC Firm
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Frequently Asked Questions

How long will it take to design and build my website?
The typical duration can range from 3 weeks for a small site/startup to 3-4 months for large, complex sites. Most sites will take less than 10 weeks from initial planning to launch. The four stages of our website building process include: planning and discovery, design, development, and launch.
Yes, sites are always designed to be mobile-friendly and responsive on desktops, tablets, and phones. Computers still account for a significant portion of global web traffic (35% to 40%), but it is worth noting that websites are increasingly being accessed on other devices – including smart TVs and gaming consoles – so we will talk through your audience behavior and make sure your site is set up for success. We also ensure compatibility with all major browsers, so your site is smooth and consistent for your visitors.

Yes! When building a new website, the Fortify team will ensure necessary on-page SEO is completed. This includes optimizing all uploaded images, adding alt-tags to every image, and adding meta titles and descriptions to every page. For any advanced SEO and Answer Engine Optimization (AEO) or placement services, we can refer you to a trusted SEO specialist.

Most often, we suggest WordPress for service-based businesses because it is open-source, user-friendly, flexible, and has a massive ecosystem with abundant plugins and themes. It is also scalable for most businesses. However, we will always talk through options in the planning stage and ask questions about your website goals, workflow, e-commerce plans, and the technical skills of your team, so we can suggest the best CMS for your business. If you are considering e-commerce, a Shopify site may be a better option. Wix and Squarespace are other commonly considered options. While these may be easier to set up, they often come with recurring subscription fees and less control.
Yes, after every website launch, we set up a video call dedicated to training. This is typically an hour-long call where we will show you and your team how you can manage and update your website moving forward.
Absolutely! We offer maintenance as well as content production and/or content updates. Typical maintenance services often include WordPress Core, Plugin, and Theme Updates, backups and security scanning, uptime monitoring, and Google Tools Management, such as assistance with Google Analytics and Search Console. Maintenance pricing starts at $65 per month (excluding content updates). We’d be happy to talk through the website maintenance plan that works best for your business and customize it to meet your needs and budget.

Start Fortifying Your Brand

Take the first step toward strengthening your brand, connecting with clients, and scaling with confidence.

Schedule a Consultation Today!